In 2025, Canadians bought a record 31,586 Ford Broncos and Bronco Sports, up 9.55% on the year before. The Ford Bronco then set new U.S. sales records in the first half of 2026. This post sets out why the Ford Bronco is so popular, using only published figures from Ford, Natural Resources Canada, Ford Racing and the North American Car, Truck and Utility Vehicle of the Year jury, so you can judge whether it fits your own driving in Vernon and the North Okanagan.
In the U.S., the Bronco followed with a record first half in 2026 and outsold the Jeep Wrangler in the second quarter.
The sales numbers: a run of Ford Bronco records
Ford of Canada’s 2025 sales summary reports that “combined sales of the Bronco and Bronco Sport hit a record 31,586 units, up 9.55% year over year.” The Bronco Sport is the smaller SUV that shares the name; the figures below separate the two where Ford does.
In the U.S., Ford Motor Company reported an all-time Bronco record of 146,007 sales in 2025, up 33.7%, including its best fourth quarter ever. Counting the Bronco Sport, the Bronco family reached a record 280,500 SUVs. The momentum carried into 2026: Ford reported a record second quarter of 45,739 Broncos, up 15.9%, and a record first half of 76,936, up 6.8%. In that second quarter, the Bronco outsold the Jeep Wrangler.
| Market | Period | Sales | Change |
|---|---|---|---|
| Canada, Bronco + Bronco Sport | 2025 | 31,586 | +9.55% (record) |
| U.S., Bronco | 2025 | 146,007 | +33.7% (record) |
| U.S., Bronco + Bronco Sport | 2025 | 280,500 | +19.9% (record) |
| U.S., Bronco | Apr–Jun 2026 | 45,739 | +15.9% (record Q2) |
| U.S., Bronco | Jan–Jun 2026 | 76,936 | +6.8% (record first half) |
Reason 1: it is built for rough terrain
According to Ford of Canada, the 2026 Bronco offers up to seven G.O.A.T. Modes (“Goes Over Any Type of Terrain”), which Ford says are “ready to tackle nearly all conditions. On- or off-road.” Base through Outer Banks and Heritage models have five modes; Badlands and above have seven.
The figures that matter on a trail are clearance and water depth. Ford of Canada lists:
| 2026 Bronco | Ground clearance | Water fording | Max towing |
|---|---|---|---|
| Base and Big Bend | up to 11.6″ | up to 33.5″ | 3,500 lb |
| Outer Banks, Badlands, Heritage, Stroppe | up to 11.5″ | up to 33.5″ | 3,500 lb |
| Raptor | up to 13.1″ | 37″ | 4,500 lb |
Three engines are offered: a 2.3L EcoBoost I-4 with 300 hp, a 2.7L EcoBoost V6 with 330 hp, and, in the Raptor, a 3.0L EcoBoost V6 with 418 hp. Several models offer a choice of a 7-speed manual or an optional 10-speed automatic transmission.
Reason 2: the doors come off
The Bronco’s doors are removable, and Ford of Canada notes that “handy storage bags keep the doors from getting dinged while they’re off the vehicle.” The side mirrors are mounted on the cowl rather than the doors, so they “stay right where you need them” with the doors removed.
Ford of Canada also states that “2-door models come with a standard hard top. 4-door models have a soft top standard,” and that buyers can “choose the dual-top option for any model.”
Ford’s own video walks through taking the doors off and packing them into the storage bags, step by step:
Reason 3: proven in competition and by the juries
- King of the Hammers 2026, first and second. On 8 February 2026 in Johnson Valley, California, Ford Racing took a one-two finish in the Bronco Raptor 4600 class, with Brad and Adam Lovell first and Loren Healy and Vaughn Gittin Jr. second.
- 2022 North American Utility Vehicle of the Year. The Bronco won the utility category of the North American Car, Truck and Utility Vehicle of the Year awards, ahead of the Hyundai IONIQ 5 and Genesis GV70.
Reason 4: 60 years of the original sport-utility
“On August 11, 1965, Ford introduced the Bronco and coined the phrase ‘sport-utility,'” according to Ford. To mark six decades, the 2026 Bronco offers a 60th Anniversary Package with 17-inch Gravity Gray alloy wheels and Vermilion Red centre caps, leather upholstery with embossed logos, and special badging. On ford.ca it appears as the Outer Banks 60th Anniversary Edition.
Fuel consumption: what the ratings say
The Bronco is a four-wheel-drive SUV built for off-road use, and its fuel ratings reflect that. Natural Resources Canada’s 2026 Fuel Consumption Guide rates it as follows, with an estimated yearly fuel cost based on 20,000 km a year:
| 2026 model (NRCan listing) | Engine | Combined | Est. fuel / year |
|---|---|---|---|
| Bronco 4WD, automatic | 2.3L | 12.0 L/100 km | $3,600 |
| Bronco Outer Banks 4WD | 2.7L | 12.2 L/100 km | $3,660 |
| Bronco Raptor 4WD | 3.0L | 15.3 L/100 km | $4,590 |
| Bronco Sport 4WD | 1.5L | 8.6 L/100 km | $2,580 |
You can compare any other vehicle using the full 2026 Fuel Consumption Guide. For a closer look at the Bronco’s equipment and technology, see our 2026 Ford Bronco overview.
Who the Ford Bronco suits
- You drive gravel roads, trails or lake access
- You want to take the doors off in summer
- You tow 3,500 lb or less (4,500 lb in a Raptor)
- You want the option of a manual transmission
- Fuel cost is your first priority
- Most of your driving is highway commuting
- You tow more than 4,500 lb
- You need an open cargo bed
If a pickup bed fits your needs better, our post on why the Ford Maverick is so popular runs the same numbers for Ford’s compact truck.
See a Ford Bronco in Vernon
Current Broncos at Watkin Motors Ford are listed on our Bronco inventory page, and the smaller model is on our Bronco Sport inventory page, with up-to-date pricing on every vehicle page. Our showroom is at 4602 27th Street, Vernon, and our hours and contact details are online. If you plan to trade in, our guide to how trade-in value is set in B.C. explains the process.
Ford Bronco questions
Why is the Ford Bronco so popular?
It pairs removable doors with up to seven G.O.A.T. Modes, up to 13.1 inches of ground clearance and up to 37 inches of water fording. Ford of Canada reports record Bronco and Bronco Sport sales of 31,586 in 2025. See the Broncos in stock in Vernon.
How many Ford Broncos were sold in Canada in 2025?
Combined Bronco and Bronco Sport sales reached a record 31,586, up 9.55%, according to Ford of Canada’s 2025 sales highlights.
Can you take the doors off a Ford Bronco?
Yes. The doors are removable, the side mirrors are mounted on the cowl so they stay in place, and storage bags protect the doors while they are off (ford.ca).
How much can a Ford Bronco tow?
Up to 3,500 lb for most models and up to 4,500 lb for the Bronco Raptor, according to Ford of Canada.
When did the Ford Bronco first come out?
Ford introduced the Bronco on 11 August 1965. The 2026 Bronco offers a 60th Anniversary Package to mark six decades.
Browse every Bronco on the lot at Watkin Motors Ford, with current pricing on each vehicle.
Where these details come from: Canadian sales: Ford of Canada, 2025 Sales Highlights. U.S. sales: Ford Motor Company, 2025 full-year U.S. sales and Q2 2026 U.S. sales (2 July 2026). Specifications, towing and trims: ford.ca, 2026 Bronco. Fuel ratings and annual cost estimates (20,000 km/year): Natural Resources Canada, 2026 Fuel Consumption Guide. Racing: Ford Racing (February 2026). Awards: NACTOY winners list. Heritage: Ford, 2026 Bronco 60th Anniversary Package. Last checked 1 October 2026.