Behind every small business, there’s a story.

Every month, Watkin Motors Ford shines a spotlight on one local small business, and invites our whole community to discover it.

4 spotlight spots left · 8 local businesses already on board, starting November 2026

Apply for a spotlight

Why we’re doing this

“For years, I ran my own small business in the restaurant industry. I know the early mornings, the late nights, and how much it means when someone chooses to support you. Working for a dealership that’s been part of this community since 1915, we wanted to use our platform to help other local businesses grow.”
— On Ouch, Marketing Specialist, Watkin Motors Ford

What your business gets

Your business in our trivia

Once a week during your month, we host an online trivia session open to everyone. All four sessions feature your business, with questions about you, so players learn about you while they play.

Your logo in the game

Your logo is shown as an ad while customers play, plus a short blurb about your business.

Promoted to our audience

We promote your month on our website, Facebook, Instagram and customer newsletter, and in our showroom and service lounge.

New customers

The month’s top trivia player wins a $100 gift card to your business, giving someone a reason to walk through your door.

Only 4 spots left

Our first eight spotlights, starting November 2026, are already booked with local businesses. Four spots remain. We feature one business per month, spots are first come, first served, and we’ll confirm your month with you.

Who can apply

Independent, locally owned small businesses in Vernon and the North Okanagan: restaurants and cafés, shops, services, trades, wellness, arts and more. There’s no cost to be featured. We just ask that the featured business provides the $100 gift card for that month’s trivia winner.

Apply for a spotlight

Tell us about your business. It takes about 3 minutes.

Phone

This field is for validation purposes and should be left unchanged.

Business name(Required)

Your name(Required)

Email(Required)

Phone(Required)

Website or social media

Website, Facebook or Instagram link

Where are you located?(Required)

Street and town, e.g. 30th Avenue, Vernon

Type of business(Required)

Tell us your story(Required)

How did your business start? What makes it special? Who's behind it?

Why would you like to be featured?

Optional: anything new, a milestone, or why the timing is right

Preferred spotlight month

Featured business commitment(Required)

I agree to provide a $100 gift card from my business for the month's trivia winner, and for Watkin Motors Ford to use our business name, logo and details in the trivia and its promotion.

Each featured business provides the $100 gift card for that month's trivia winner.

Questions

Does it cost anything?

No. The only thing we ask is a $100 gift card from your business for the month’s trivia winner.

What happens after I apply?

Our marketing team will reach out to confirm your month and get your logo and a few details about your business for the blurb and the trivia questions.

How does the trivia work?

Once a week during your month, we host an online trivia session that anyone can join, four sessions in all, and each one features your business. Players earn points across the month, and the player with the most points at the end of the month wins your $100 gift card.

Who do I contact with questions?

Email marketing@watkinmotors.com or call 250-545-0611.

Watkin Motors Ford · Supporting local. One business at a time.